BLOCO ME FAZ UM PRECINHO? | ODERÇO - 2019
Seasonal carnival campaign developed in 2019 for Oderço Distribuidora. Several products where put in special offers during the two weeks of the campaign. As it is a distribution campaign, it happened one month before the expected date of the carnival (in March 2019) so that shopkeepers could replenish their stocks in time for making their own campaigns.
Instead of simply using common sense and creating a campaign called "Oderço Carnival", we developed the "Bloco me Faz um Precinho?" (It’s something like “Block give me an Discount?”). The idea is to reproduce the campaign every year with this name, so that the consumer assimilates as a tradition.
"If it's carnival, Oderço will come with the Block of Discount!"
