DOCÊNCIA LIVRE - BRANDING
This branding project is part of the final assignment of the specialization in “Innovation, Design and Strategy” that I did at Cidade Verde College.
The briefing was to develop an innovative project in the area of education that could be applied in the city I live (Maringá, PR). Thus, we developed the educational co-working “Docência Livre”.
The idea was to have an space for renting classrooms to private teachers and professionals.
The project’s name comes from the brazilian university degree “Livre-Docência”. It’s the highest degree that a scholar can achieve in Brazil.
Our purpose with the Docência Livre space is to make room for anyone who wants to teach a particular skill, whether academic or not. Therefore, the name is deliberately "Livre-Docência" in reverse, as no certificate proving your skills is required. All you really need is to know how to teach your skills.
The space under no circumstances would be considered an educational institution, it’s just a co-working of classrooms. Therefore, it would not be directly responsible for oversee teachers levels, although this is possible if necessary.
The symbol is the union of a graduation cap with a kite. It symbolizes the freedom to spread and acquire knowledge.
