If it’s clean, it’s got no story
A spec campaign created for portfolio purposes, inspired by Converse’s authentic and rebellious spirit. The concept builds on the idea that every mark, stain, or doodle on your Converse tells part of your story — real attitude lives in what’s worn, not what’s new. Visually, the campaign draws from the brand’s grungy and urban heritage, using street-poster aesthetics, real textures, and imperfections to capture Converse’s free and unapologetic identity.
