Tonante Rebranding
This project is a rebranding developed for “Tonante” brand, well known in Brazil for its musical instruments, especially guitars. Initially called “Ao Rei dos Violões Limitada”, it was possibly the largest manufacturer of stringed musical instruments in South America, having around 430 employees.
Currently, after economic changes that favored imports as opposed to domestic production, its trademark registration was acquired by the Oderço group and it was up to the marketing team to create a new communication for the brand.
Art Direction: Pedro Leal Planner: Natalia Santos Product Photography: Fernando Barbosa
